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How to study the market? Not just read two industry reports.

How to study the market? Not just read two industry reports.

The importance of the market, it is difficult to be stressed. If entrepreneurs are fish, the market is the pool. Fish can't change the size of the pool, nor can they directly affect the number of fish in it. However, these two objective environmental factors greatly affect how big a business can be and whether it can generate healthy profits. The market is too small, and no excellent team can make a great enterprise. There are too many competitors, and it is difficult for anyone to open up enough advantages. Therefore, compared with ability and product, choosing the right market is a more important lesson for business personnel to carry out business. But it is a pity that many business personnel, mostly did not spend too much time to study the market he aimed. To make matters worse, many people just read two consulting company reports, even topology and MIC research reports, and believe that he has understood his market. This way of working is very dangerous. First, based on budget and time constraints, these research institutions usually do only a small sample of the market and then use the information obtained to predict the overall situation. Such a report can only tell you a vague idea, but it really cannot be used as a basis for strategy formation. More importantly, all the information you spend 30 minutes on Baidu to find is basically public information. No matter how much value is added to public information, it is basically difficult to produce any unfair competitive advantage. So you have to do your own market research and get key own information in order to make good market decisions based on that information and enhance the chances of building a long-lasting, healthy profitable business. A lot of communication with real market participants is the most basic. You must chat with consumers, channels, platforms, partners, supply chain manufacturers, and get real intelligence from their mouths. The point of this work is that it must be done in large quantities, because every market observer will have his deviation, so you must absorb it extensively in order to gradually get the appearance of the whole elephant. Become a top-notch questioner and soon you'll find that the point is not to talk to them, but to ask good questions. Unfortunately, the ability to ask questions is not in our education from an early age, so it needs to be exercised. Don't be defeated by the initial setback and shrink back to your comfort zone. Please continue to communicate with people and consciously hone your ability to ask questions in the process. Moving targets and the market is not a static system after all, so the information you get today is likely to expire tomorrow. So the focus is on developing effective access to information, including understanding who are the key owners of the latest market information. To a certain extent, you will find that you have more extensive market information than many people. At this time, don't just harvest, but also provide timely information that is closely related to friends. Assumptions and validation In the end, the market is a large, complex, and ever-changing system. As a result, you will never be able to master 100 percent of it. But at a certain point, you can make fairly accurate assumptions about it and use actual products to test those assumptions. You will be surprised that more than 90% of business personnel can't do such a cliché. Therefore, if you can overcome the instinct of wanting to make products at home, and really go to the crowd to dig out the real information about the market, in fact, you may have defeated most of your competitors.

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Wang Xuetong, President of Suqian Doors and Windows Association, and his party visited Kemet Aluminum

Wang Xuetong, President of Suqian Doors and Windows Association, and his party visited Kemet Aluminum

President Wang and his party visited the exhibition hall accompanied by the company's leaders. On the morning of May 27, Wang Xuetong, president of Suqian Door and Window Association of Jiangsu Province, led the bosses of key door and window enterprises and decoration companies in Suqian City to visit our company. Ou Qunlin, executive deputy general manager of Kemet Aluminum, and other senior leaders of the company warmly received the delegation. Under the guidance of Executive Vice President Ou Qunlin, the delegation first visited the company's product exhibition hall. In view of the frequent rainstorms in the southern region of China recently, President Wang Xuetong was particularly concerned about the water tightness of the "Mikel" door and window system independently developed by our company. The manager of the technical department immediately showed the water drenching experiment of the "Mikel" door and window system. There was no water seepage outside the window, but President Wang spoke highly of it after seeing it. The whole window of the "Mikel" door and window system has the same excellent noise and sound insulation performance, and the sound insulation can reach 30-40dB. After feeling the sound insulation experience of the door and window system, President Wang laughed: "With the' Mikael' door and window system, I am no longer afraid of disturbing the people with square dance music in the community." The two sides held a symposium and exchanged views. After that, President Wang's delegation came to the business school of the company to listen to the introduction of the company's marketing manager to the development of the group and the company and the systematic display of the company's technology research and development and Mikel system by the technology manager through watching our company's promotional video, combined with the experience of visiting the company's products, president Wang and his party highly appraised and recognized our company from the aspects of product quality, technology research and development, personnel training and customer service. The delegation and the company's senior leaders also analyzed the current international and domestic real estate, door and window curtain wall, and architectural decoration industries, exchanged views, and conducted consultations on strengthening cooperation and achieving mutual benefit and win-win results in the future. Since the establishment of Kemet Aluminum, the company has maintained rapid and healthy development, and the market scale has continued to grow. The Suqian market has always been a market area that Kemet Aluminum attaches great importance. The visit of President Wang's delegation strengthened communication with Kemet Aluminum, enhanced mutual friendship, and laid a solid foundation for better cooperation in the future. Group photo as a souvenir

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Ministry of Housing and Construction Simplified Administration and Deregistered Power Zero Threshold for Real Estate Development Registration Fund

Ministry of Housing and Construction Simplified Administration and Deregistered Power Zero Threshold for Real Estate Development Registration Fund

The registered capital of real estate development enterprises can be "zero". Under the background of deepening the reform of the country, the administrative examination and approval of the Ministry of housing and urban rural development is also being reduced. On May 14, the Ministry of Housing and Urban-Rural Development issued a decision on revising the "Regulations on the Qualification Management of Real Estate Development Enterprises" and other departmental regulations on the official website. The first article shows that "1. The registered capital shall not be less than 50 million yuan" in the first paragraph of Article 5 of the "Regulations on the Administration of Qualifications of Real Estate Development Enterprises" (Order No. 77 of the Ministry of Construction) is deleted ". Delete "1. The registered capital shall not be less than 20 million yuan" in the second item ". Delete "1. The registered capital shall not be less than 8 million yuan" in item 3 ". Delete "1. The registered capital shall not be less than 1 million yuan" in item 4 ". Breaking the threshold of venture capital With the superimposed effect of the Chinese government's series of measures to streamline administration and delegate power and encourage innovation, the future entrepreneurial environment will be further improved, and mass entrepreneurship and innovation are the general trend. Premier Li Keqiang emphasized that "it is necessary to remove all institutional barriers that restrict development, so that everyone who is willing to start a business has room to start their own business". The Ministry of Housing and Urban-Rural Development revised the "Regulations on the Qualification Management of Real Estate Development Enterprises" and other departmental regulations also conform to the current policy trend. "The state advocates 'mass entrepreneurship, mass innovation', to greatly reduce the threshold of entrepreneurship, individual entrepreneurship can be zero registered capital. For the real estate sector, to reduce the industry access threshold, from the national background, the real estate industry is the basic field, living to have a house, entrepreneurship needs an office. Therefore, more people should be allowed to enter this field, so that the market can fully compete and play the role of the survival of the fittest." Li Yujia, a senior researcher at Shenzhen Real Estate Research Center, said in an interview with reporters. The Ministry of Housing and Urban-Rural Development's amendments to the "Regulations on the Qualification Management of Real Estate Development Enterprises" (Order No. 77 of the Ministry of Construction) also include the deletion of Article 6, Item 3. That is, the newly established real estate development enterprise shall, within 30 days from the date of obtaining the business license, submit the following documents to the competent department of real estate development for the record: (3) capital verification certificate; in addition, delete the "and capital verification report" in item 3 of Article 10 ". "For an industry, it is not completely liberalized." Li Yujia said. The Ministry of Housing and Urban-Rural Development revised the "Regulations on the Qualification Management of Real Estate Development Enterprises" (Ministry of Construction Order No. 77), only to cancel the threshold of registered capital. For the corresponding level of development qualifications, there are still development years, project quality qualification rate of 100, development area, etc. Requirements.

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Buy high quality aluminum doors and windows have a knack

Buy high quality aluminum doors and windows have a knack

Doors and windows are one of the important building envelope structures, which play the functions of wind and rain, heat and sound insulation, lighting and ventilation, and play an important role in people's working and living environment. Some people say that it is the eye of the building and one of the key parts to beautify the interior and exterior buildings. To this end, Kemet Aluminum reminds you that choosing high-quality aluminum doors and windows will add quality enjoyment to your life and that of your family. Now the common problems in the market: 1, small accessories "shoddy" some small aluminum alloy doors and windows processing points, in order to reduce costs and make profits, although the use of regular manufacturers of profiles, but small accessories are "shoddy". For example, the pulleys under some aluminum alloy doors and windows are broken before they are used for a few months. The sealing rubber strip just aged after a long time and did not have a sealing effect. The top strips between the window sashes cannot reach the sealing effect, and some are easy to fall off. The Kemet Mikel door and window system is made of German Noto hardware accessories, which has the advantages of high strength, wear resistance, anti-corrosion, good hand feeling and meticulous workmanship, giving you the best experience to enjoy. Experts said that some small aluminum alloy door and window brands have slogans such as "100% import" or "import brand". The actual merchants only import a small part, and most of them are produced by domestic materials and technologies. In order to prove the "authenticity" of its import, the merchant can also issue an import declaration form and a certificate of origin, and promise to pay ten for the fake. It is difficult for consumers to distinguish the true from the false. Kemet aluminum, pure aluminum technology, international standards, was named "the national top 20 thermal insulation aluminum enterprises", depending on the quality of life, won the 2014 mayor quality award. Several major standards that should be followed in purchasing high-quality aluminum alloy doors and windows are aimed at the tricks in aluminum alloy doors and windows, in order to help more consumers and distributors to purchase truly affordable products. Kemet aluminum believes that consumers in the purchase of high-quality aluminum alloy doors and windows can be considered from the following aspects, to buy high-quality products. 1. The surface quality of the product The quality of the surface of the door and window will directly affect the overall installation effect after the purchase. Therefore, it should be noted that the decorative surface of the door and window should not have obvious damage, and the colored surface of the adjacent component should not have obvious color difference. The surface of the door and window should not have aluminum chips, burrs, oil spots or other stains. 2. The sealing performance of the product If the sealing performance of the product is not good, it will cause the hollow layer to hide dirt and affect the appearance. Products using high-quality sealing strips can prevent leakage or intrusion of internal and external media (rain, air, sand, etc.), prevent or reduce damage caused by mechanical vibration and impact, so as to achieve sealing, sound insulation, heat insulation and Shock absorption and other functions. 3. Processing of products It is reported that high-quality aluminum alloy doors and windows have fine processing and firm connection of components, especially some splicing parts are very flat. And inferior aluminum alloy doors and windows, blind selection of aluminum profile series and specifications, rough processing, door frame corners and other positions can not be spliced flat, and sometimes even a larger gap. Therefore, consumers should pay special attention to check whether there are defects and large gaps when purchasing. In addition, all aluminum alloy door and window products will have a qualified range of size deviation. The better the processing technology, the smaller the product size deviation. Through the wisdom and refinement of international door and window experts, Mikel door and window system has a large design and R & D team, which has been applied to many engineering examples and has established strategic partnership with Vanke Group, Xiangsheng Group, Greenland Group, Shenglong Group, Rongsheng Group and Haier Real Estate. It is the first choice and guarantee for consumers to trust.

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Why the price of aluminum alloy doors and windows is relatively high

Why the price of aluminum alloy doors and windows is relatively high

The high-quality characteristics of aluminum doors and windows are recognized by everyone, why the price of aluminum alloy doors and windows is higher than that of ordinary aluminum alloy doors and windows. The doors and windows have the functions of energy saving, sound insulation, noise prevention, dustproof and waterproof, and have good water tightness and air tightness, reaching the national A1 window standard. If you want to know why the price of broken bridge aluminum doors and windows is so expensive, you have to talk about the equipment and process for producing broken bridge aluminum doors and windows. The first is the thermal insulation broken bridge aluminum doors and windows cutting equipment. Due to the difference in the connection mode of the middle end and the angle mode of the frame and fan, the cutting equipment of aluminum doors and windows with thermal insulation broken bridge is also different from that of plastic steel doors and windows. The former in addition to including double-headed saws, as well as broken bridge aluminum door and window corner code cutting saw. Thermal insulation broken bridge aluminum doors and windows double-head cutting saw mainly includes CNC precision cutting saw, digital display precision cutting saw, precision cutting saw and ordinary double-head cutting saw. Among them, CNC precision cutting sawing machine has fast processing speed, high efficiency and high precision. Secondly, the thermal insulation broken bridge aluminum door and window group angle equipment. Just now we talked about: thermal insulation broken bridge aluminum doors and windows and plastic steel doors and windows have different angles. The former is connected by angle codes, while the latter is directly heated and welded. Therefore, there will be a group of corner machines in the thermal insulation broken bridge aluminum doors and windows equipment. The group angle machine is mainly divided into four-head group angle machine, double-head group angle machine and single-head hydraulic group angle machine. In terms of cost performance, single-head hydraulic angle machine is the best choice, and it is also the most used angle type door and window equipment on the market today. As for the four-head group angle machine and the double-head group angle machine, unless it is required by the engineering side, few customers purchase this kind of equipment. Third, thermal insulation broken bridge aluminum doors and windows milling equipment. Thermal insulation broken bridge aluminum doors and windows milling equipment mainly includes end milling machine and keyhole slot processing machine. The middle-end connection of aluminum doors and windows with thermal insulation broken bridge is also not welded, but in the form of screw connection. The end face milling machine for broken bridge aluminum doors and windows is mainly used to mill the end face of the middle-end profile, so that the middle-end profile can be reasonably spliced with the frame material. The choice of this milling machine is very simple. If you are doing engineering, you will use a large end milling machine, which can process 5 to 6 profiles at the same time. If there are many odd jobs at ordinary times and most of the medium-sized profiles are the same, a small end milling machine will be used, which can only process one medium-sized profile at a time, which is economical and practical. Broken bridge aluminum doors and windows equipment in the keyhole slot processing machine, mainly used for thermal insulation broken bridge aluminum doors and windows sink, keyhole processing. Fourth, thermal insulation broken bridge aluminum doors and windows stamping equipment. Insulation broken bridge aluminum doors and windows stamping equipment is mainly divided into pneumatic punch and hydraulic punch, used for stamping sink, hand hole, etc. To sum up, the mechanical equipment for processing and making broken bridge aluminum doors and windows mainly includes four kinds of thermal insulation broken bridge aluminum doors and windows cutting equipment, thermal insulation broken bridge aluminum doors and windows angle group equipment, thermal insulation broken bridge aluminum doors and windows milling equipment, and thermal insulation broken bridge aluminum doors and windows stamping equipment. From these equipment and production process, it is determined that the price of aluminum alloy doors and windows is higher than that of ordinary aluminum alloy doors and windows.

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Kemet Aluminum Actively Launching Internal Staff Skills Competition

Kemet Aluminum Actively Launching Internal Staff Skills Competition

In order to further strengthen the construction of the company's skilled personnel team, extensively mobilize the enthusiasm of employees to practice skills, improve quality, and compare contributions based on their positions, and accelerate the construction of a sufficient number and high-quality high-skilled personnel team. On April 28, 2015, Kemet Aluminum actively and seriously organized the company's internal employee skills competition. The staff skills competition mainly includes workshop teams and office logistics, among which workshop teams and groups are respectively tested for spraying wear strips, packaging, oxidation, quality inspection, forklift driving, electric welding fitter, etc. The office logistics are respectively business personnel, financial personnel, human resources, administrative logistics, canteen pastry, public security fire fighting, cooking driver and other examination items, involving all aspects of production and logistics, at the same time, it also conducts a comprehensive assessment from the theoretical knowledge and practical operation. The employee skills competition lasted for 7 days. Nearly 100 players from Kemet Aluminum participated in the competition. After intense examinations and fierce competitions, they all achieved excellent results. They all expressed that they had learned a lot of new knowledge in the competition and hoped More participate in such competitions. In this competition, the company's trade union seriously organized and coordinated, and the enthusiasm of employees to participate in the competition was also unprecedentedly high. The skills competition has stimulated the great enthusiasm of the majority of employees in production work, promoted the virtuous circle of enterprise technological innovation, and achieved "win-win and double satisfaction". Now, the skills competition has become a training ground for enterprises to meet challenges, fight together and compare contributions, and a stage for employees to learn knowledge and improve innovation. Compared with skills, show skills, workshop staff present elegant demeanour contestants seriously participate in the competition, show personal elegant demeanour judges carefully assess the contestants' results competition items are diverse, the process is wonderful, quality inspection personnel are concentrating on the competition

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Kemet Aluminum Feixian Phase II Project Successfully Passed Energy Conservation Review

Kemet Aluminum Feixian Phase II Project Successfully Passed Energy Conservation Review

On the morning of April 27, 2015, the expert review meeting of "100000 tons of high-performance lightweight industrial aluminum project" in Feixian factory area of kemite aluminum industry was held in the conference room on the third floor. Shao Mingming, Linyi Institute of Science and Technology Cooperation and Application, Sun Chengtong, School of Mechanical Engineering, Linyi University, Wang Qianli and Sun Weibo, Linyi Engineering Consulting Institute, Li Xiaohong, Linyi Engineering Consulting Association and other experts and scholars were invited to attend the meeting, accompanied by Ou Qunlin, Executive Deputy General Manager of Kemet Aluminum, and Yan Shihua, Deputy General Manager. The experts at the meeting listened carefully to our company's report on the energy-saving report, carefully reviewed the content of the report from different professional angles, and carried out key issues such as project energy supply, construction plan, energy-saving measures, energy consumption and energy efficiency level. After analysis and discussion, the report was unanimously adopted. The expert group put forward scientific and reasonable suggestions for the revision of the problems in the report, which provided a theoretical basis for the revision of the report. The passage of this energy-saving review meeting indicates that Kemet Aluminum actively responds to the national environmental protection policy and implements the environmental protection concept of "enterprise development, environmental protection first" in all aspects of the enterprise. at the same time, it has laid a good foundation for the smooth development of all kinds of work in Kemetfay County.

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Shen Jueren, former Vice Minister of Commerce, visited Kemet Aluminum

Shen Jueren, former Vice Minister of Commerce, visited Kemet Aluminum

On the afternoon of April 27, Shen Jueren, former Vice Minister of Commerce, and his wife Jin Xiangtian, former Deputy Director of the Ministry of Commerce, and Chen Yong, Director of the Ministry of Commerce, accompanied by Yan Jianbo, member of the Standing Committee of the Linyi Municipal Party Committee and Secretary of the Party Working Committee of the High-tech Zone, and Director of the Linyi Municipal Bureau of Foreign Trade and Economic Cooperation. Minister Shen and his party visited the company's product exhibition hall accompanied by Qian Zong. In the display of the "Mikel" door and window system independently developed by the company, Mr. Qian specially introduced the energy saving, environmental protection, high cost performance and other performance of the Mikel door and window system. Minister Shen has a strong interest in our company's door and window system and other innovative products. At the same time, he also learned that Kemet Aluminum's building profiles are widely used in well-known engineering projects at home and abroad. He has given full affirmation to our company's development orientation of vigorously promoting system doors and windows, strengthening and expanding building profiles and making fine industrial profiles. President Qian said that in the future, he will continue to adjust the direction of the country's industry, vigorously develop energy-saving and environmentally friendly products, continuously improve the company's product innovation capabilities, and aspire to be a model enterprise in the industry. In the future, Kemet Aluminum will strive to grasp the general trend of development, firm development direction, formulate correct development strategy, adhere to technological innovation and product innovation, drive enterprise development with innovation, and realize transformation and upgrading! Minister Shen and other leaders visited the company's exhibition hall. Shen Jueren (middle), former Vice Minister of Commerce, and Qian Chunping, general manager of Kemet Aluminum (first from right) took a group photo in front of the marketing building.

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When real estate developers encounter Mikel system doors and windows: hand in hand to open the quality of life

When real estate developers encounter Mikel system doors and windows: hand in hand to open the quality of life

In 2015, the "Twelfth Five-Year Plan" entered the last year, and the real estate industry was also facing a "rational" new normal. Where is the opportunity for the future development of the door and window curtain wall industry? How should the enterprise think about change and transformation? "Green energy saving" also starts from the slogan stage to the clear policy and regulation direction. "Green housing", "low-carbon community" and other terms in recent years in the real estate market is not uncommon. Building doors and windows, curtain wall as a very important part of building energy efficiency, more and more attention by real estate developers. Improve the performance of doors and windows, the use of high-performance system doors and windows will soon become one of the important selling points for real estate developers to promote residential products. In addition, in East China, more and more attention has been paid to the external shading of buildings. Taking Jiangsu Province as a representative, a series of measures for compulsory external shading of buildings have been introduced. How much cost increase will these changes bring to real estate development? "Controlling costs while ensuring the performance and service life of doors and windows and curtain walls" will become a key element for future real estate and door and window curtain wall companies to reach cooperation. To this end, some "leading" parts production enterprises, door and window factories, construction units and real estate enterprises unanimously call for the transformation of production methods, research and development of system doors and windows, and the establishment of a system door and window certification system to promote the sound development of the door and window market and change the backward business model of door and window product procurement. The concept of "system doors and windows" was quickly established and spread in 2014. But how to make this advanced solution can be widely recognized by real estate companies and architects, and comprehensive promotion, will be the main goal of the door and window curtain wall industry in the next few years. In Kemet Aluminum, an international door and window brand from Europe-Mikel (Mickel for short, is the combination of golf culture and high-end door and window system), through the wisdom and refinement of international door and window experts, it has created a fashionable and high-quality The brand image of the company, and at the same time established a design and development platform to promote the future trend, with a huge design team. Through years of research on China's door and window market, and according to the characteristics of culture and geography and climate, the products developed by the designer have shocked the domestic middle and high-end market. The Mikel door and window system has been widely used in domestic key projects, including strategic partners Vanke Group, Xiangsheng Group, Greenland Group, Shenglong Group, Rongsheng Group and Haier Real Estate. The overall design of the "Mikel" building door, window and curtain wall system has the advantages of rigorous structure, unified accessories, high precision, good tolerance coordination, tight sealing, strong versatility, beautiful appearance, good sound insulation and heat insulation and energy saving effects. It has been certified as "China's energy-saving products" by the National Quality Certification Center, which is a good choice and guarantee for green buildings. Mikel door and window system hand in hand with real estate developers, open the road of green energy saving, open the quality of life.

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Matters needing special attention in the installation and construction of aluminum alloy doors and windows in coastal areas

Matters needing special attention in the installation and construction of aluminum alloy doors and windows in coastal areas

Coastal areas due to the amount of salt contained in the wind and rain is relatively large, there are some areas where the use of national standards are strictly prohibited without desalination of the treated sea sand, aluminum alloy doors and windows corrosion problem is more serious, should be given special attention. In addition to the above procedures, the following procedures should be strictly followed: 1. Aluminum doors and windows transported to the site should be placed in a well-ventilated, dry bath and clean warehouse. 2, the placement of the sleeper surface height from the ground should be> = 100mm, each yard pile shall not exceed 15 mold (fan), each mold (fan) between the application of soft material pad flat, in order to prevent crushing and aluminum alloy, hardware friction between the damage profile surface protective film. 3. The door and window openings must have drip lines, which should be inspected before installation. Because the rainwater flowing through the walls made of sea sand is very corrosive and must be guarded against. 4. The installation of iron sheet should adopt the card type to minimize the processing amount of damage to the aluminum alloy protective layer. 5. The joint of aluminum alloy profile shall be sealed with neutral glue to prevent rainwater from entering the inner cavity without protective layer. As a rule of thumb, corrosion usually starts from an inner cavity without a protective layer. 6. After the interior and exterior decoration is completed. Remove the protective tape and clean the doors and windows. Do not use corrosive liquids and hard objects to clean the doors and windows to avoid damage to the surface paint film. 7. Important Reminder: 1) Aluminum is a lively metal, and the damaged part of the protective layer has no anti-corrosion ability. It is easy to form flat groups. Proper tracing should be taken to strengthen the protection of the paint film on the surface of the profile. 2) Water is the source of corrosion, and rainwater should be prevented from entering the inner cavity of aluminum alloy profiles without anti-corrosion ability.

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