From May 14 to 15, 2017, the "Belt and Road" International Cooperation Summit Forum was held in Beijing. About 1500 VIPs from more than 130 countries attended the event. President Xi Jinping attended the opening ceremony of the "Belt and Road" International Cooperation Summit Forum in Beijing and delivered a keynote speech entitled "Jointly Promoting the Construction of the" Belt and Road. Shandong Kemet Company responded positively to the national guidelines and policies, promoted its products and brands to go global, and did a lot of work and measures, which received extensive attention from all walks of life. Among them, Tencent, Huicong, First Toutiao, China Economic Network and other media interviewed our company. The following are the specific contents:

More than 2000 years ago, Zhang Qian went to the Western Regions, the Silk Road has opened a new window for friendly exchanges among countries. Two thousand years later, President Xi Jinping put forward the strategic initiative of jointly building the Silk Road Economic Belt and the 21st Century Maritime Silk Road, which will undoubtedly change the world's economic structure again. In the face of the new opportunities brought about by the "Belt and Road Initiative" strategy, more and more Chinese enterprises have begun to try to "go out"-so that the industry and enterprises themselves are not limited to the domestic market, but travel in the vast international market.

Under the leadership of the country's highest-level strategic deployment of the "Belt and Road", Kemet, as an outstanding aluminum profile company in China, relies on high-quality products and strong production capacity to consolidate the domestic market while being a pioneer. The attitude took the lead out of the country. With the enthusiastic response at major international exhibitions, the company's products have been successfully exported to Ethiopia, Kenya, South Africa, Chile, Algeria and other countries along the "Belt and Road. Today, whether in Southeast Asia, or in African countries, you can see the figure of Kemet aluminum. So, how does Kemet Aluminum do its active layout in the areas along the route and achieve good economic and social benefits?

In-depth international exchanges to win brand awareness

The "One Belt and One Road" strategy runs through dozens of countries. Each market has different maturity. There are more cultural, economic, legal, political and regulatory system differences between countries. The market environment is complicated. Compared with the local competitors who occupy the first opportunity, china's "foreign" enterprises in the market, brand, channels and other aspects of the weak. In response to this, at the beginning of entering the international market, Kemet formulated an overseas expansion strategy of integrated management to ensure product quality. At the same time, Kemet Aluminum has put its focus on the front and back links of production.

"One Belt One Road" is a strategy that needs to be adhered to for a long time. Enterprises "going out" cannot be achieved overnight. In order to better integrate enterprises with the local market area, Kemet actively participates in many international industry research summits and international exhibitions, and frequently shines in major international exhibitions as "Made in China, we have established stable cooperative relations with many international customers, and gradually accumulated the brand awareness of Kemet Aluminum in major international and regional markets. On the other hand, Kemet Aluminum has set up corporate offices in major core markets around the world, which not only facilitates the promotion and trade in various regions, but also promotes in-depth communication between enterprises and regions, and further consolidates Kemet's brand image.

Through targeted research on the market environment, strengthening brand image construction, and opening up marketing channels, Kemet Aluminum has changed from "going out" to "going in", and Chinese brands have become more and more loud in the international market. voice.

Strictly Control Product Quality and Cross the Export Threshold

"At present, although the' the belt and road initiative' strategy has pointed out the direction for the R & D, manufacturing and market expansion of Chinese aluminum profile enterprises, in overseas markets, independent brands are facing the same competition with other world-class aluminum profile enterprises, and its intensity is incomparable to that of the domestic market." The person in charge of the international business department of Kemet Aluminum introduced to the author: "Compared with the domestic market, the export market has higher requirements for product quality, and the entry threshold is relatively high. If Chinese companies want to truly go abroad and enter In the international market, the first thing that needs to be improved is product quality to ensure that product quality meets international standards."

Indeed, no matter what kind of market environment the company faces, product quality is a threshold in front of all enterprises. We must know that the important point of the "Belt and Road" is to ultimately improve the quality of life of everyone on the "Belt and Road" through the trade and transaction of high-quality products. To achieve this goal and vision, we cannot do without the support and support of quality and technology foundation.

In this regard, Kemet is undoubtedly a leader in the domestic industry. It is understood that at present, Kemet aluminum is strictly "pure aluminum process, international standard". From the procurement of raw materials, to the monitoring of production links, and the final factory inspection, the company has already formed a set of mature and strict standardized operation system. On this basis, Kemet has established close cooperative relations of production, learning and research with many authoritative scientific research institutions in China, and has become the scientific research and experimental base of many authoritative universities in China. Relying on the national scientific research institutions and a strong internal R & D team, Kemet continuously improves product quality and develops new products, ensuring the continuous progress of its product quality, seizing the opportunity in the process of opening up the international market, and winning a huge advantage.

Cultivate international talents and turn rugged into smooth road

my country's overseas investment started late. Most domestic enterprises are not familiar with the international market and generally lack international business experience. Facing the long-term, complex and arduous "the belt and road initiative" system engineering, its promotion will inevitably face many challenges. Among them, the biggest bottleneck encountered by most enterprises is not capital, but high-level international talents.

And this is precisely the key for Kemet to be able to take the lead in opening up the international market before most domestic enterprises. It is reported that Kemet has attached great importance to talent strategy from the beginning of its establishment, established a set of perfect enterprise forward-looking talent training system within the enterprise, and established Kemet Business School. In the process of Kemet company going abroad, it has trained many leaders, management talents and professional talents to meet the requirements of "Belt and Road Initiative, effectively solve the current problems of water and soil economy, weak management capabilities, and low corporate brand recognition encountered by Chinese companies in" going out ", and change the shortcomings of international talents that are common in the" Belt and Road "into corporate advantages.

On the other hand, relying on the advanced teaching concepts and teaching strength of first-class universities and well-known educational institutions at home and abroad, Kemet Aluminum has established an international talent training and development platform integrating production, learning, research, and application. While introducing talents, we will vigorously promote the internationalization of local talents. Not only do we often arrange professional and technical personnel to go abroad for training, participate in international exchange activities, and regularly arrange business management personnel to work in overseas companies or go to international institutions, and actively cooperate with foreign countries. Enterprises cooperate to learn the country's advanced management ideas and experience; and, it also launched key scientific research projects for the "Belt and Road" "" going out "strategy, we have established a perfect mechanism for the use of talents, encouraged the training objects to make use of learning opportunities, learn from foreign advanced experience and practices, give full play to their professional talents, and actively participate in the" Belt and Road Initiative "and" going out "strategy of enterprises.

With the deepening of Kemet's "going out" strategy, the continuous expansion of overseas markets and the continuous maturity of project experience, its international talent training and management are gradually maturing. This strong and mature international talent team will continue to cut through the obstacles for the international expansion of Kemet Aluminum, and turn the thousands of gullies between countries and regions into a thoroughfare!

"Opportunities are always reserved for those who are prepared." The head of the international business department of Kemet Aluminum talked about Kemet's "going out" strategic development over the years and expressed such feelings.

Indeed, with high-standard product quality and sustainable international talent training, Kemet Aluminum has established a firm foothold in the highly competitive international market. In the process of "borrowing ships to go to sea", it continues to use High-quality made in China and China's smart manufacturing show the world Chinese business cards. At the same time, it also accumulates valuable experience for subsequent Chinese companies to go abroad with its own breakthroughs and innovations. We believe that in the future, under the guidance of the national "Belt and Road Initiative" strategy, there will be more outstanding enterprises that look at the world, are not afraid of hardships and dangers, forge ahead, and contribute their wisdom and strength to the construction of 'Belt and Road Initiative' and the community with a shared future for mankind!