When real estate developers encounter Mikel system doors and windows: hand in hand to open the quality of life

In 2015, the "Twelfth Five-Year Plan" entered the last year, and the real estate industry was also facing a "rational" new normal. Where is the opportunity for the future development of the door and window curtain wall industry? How should the enterprise think about change and transformation? "Green energy saving" also starts from the slogan stage to the clear policy and regulation direction. "Green housing", "low-carbon community" and other terms in recent years in the real estate market is not uncommon. Building doors and windows, curtain wall as a very important part of building energy efficiency, more and more attention by real estate developers. Improve the performance of doors and windows, the use of high-performance system doors and windows will soon become one of the important selling points for real estate developers to promote residential products. In addition, in East China, more and more attention has been paid to the external shading of buildings. Taking Jiangsu Province as a representative, a series of measures for compulsory external shading of buildings have been introduced. How much cost increase will these changes bring to real estate development? "Controlling costs while ensuring the performance and service life of doors and windows and curtain walls" will become a key element for future real estate and door and window curtain wall companies to reach cooperation. To this end, some "leading" parts production enterprises, door and window factories, construction units and real estate enterprises unanimously call for the transformation of production methods, research and development of system doors and windows, and the establishment of a system door and window certification system to promote the sound development of the door and window market and change the backward business model of door and window product procurement. The concept of "system doors and windows" was quickly established and spread in 2014. But how to make this advanced solution can be widely recognized by real estate companies and architects, and comprehensive promotion, will be the main goal of the door and window curtain wall industry in the next few years. In Kemet Aluminum, an international door and window brand from Europe-Mikel (Mickel for short, is the combination of golf culture and high-end door and window system), through the wisdom and refinement of international door and window experts, it has created a fashionable and high-quality The brand image of the company, and at the same time established a design and development platform to promote the future trend, with a huge design team. Through years of research on China's door and window market, and according to the characteristics of culture and geography and climate, the products developed by the designer have shocked the domestic middle and high-end market. The Mikel door and window system has been widely used in domestic key projects, including strategic partners Vanke Group, Xiangsheng Group, Greenland Group, Shenglong Group, Rongsheng Group and Haier Real Estate. The overall design of the "Mikel" building door, window and curtain wall system has the advantages of rigorous structure, unified accessories, high precision, good tolerance coordination, tight sealing, strong versatility, beautiful appearance, good sound insulation and heat insulation and energy saving effects. It has been certified as "China's energy-saving products" by the National Quality Certification Center, which is a good choice and guarantee for green buildings. Mikel door and window system hand in hand with real estate developers, open the road of green energy saving, open the quality of life.

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2015 China's construction industry big turning point challenges to increase opportunities

The content of this article was compiled and released by the editorial department of [China Curtain Wall Network]: 1) China's construction industry has entered single-digit growth, or even actual negative growth. As the macro economy enters the new normal, the real estate industry has taken a sharp turn for the worse. China's construction industry will face a comprehensive downward adjustment except in the field of infrastructure. The overall growth rate in 2014 was 10.2 per cent, and the real situation must have been in the single digits. In order to adjust the structure, the government will not invest in a large number of engineering projects through direct investment. It is inevitable that the 2015 will enter single-digit growth. In fact, negative growth in a large number of fields (real estate development, commerce, industry, etc.) is inevitable, and the entire construction industry will enter real negative growth. It is also possible. The era of growth of all construction enterprises officially passed, and the differentiation of the construction industry began. 2) The era of relationship competitiveness is getting farther and farther away, and the era of ability competitiveness begins with the accidents of the founders and leaders of several large private enterprises and large state-owned enterprises, which indicates that the cost of relationship competitiveness in China's construction industry has greatly increased, the value of enterprise development has greatly decreased, and the era of ability competitiveness has gradually arrived. Enterprises do not pay attention to the cultivation of internal strength, development will not be sustainable. Construction enterprises with a certain scale and strength should go ashore as soon as possible. 3) The number of mergers and acquisitions of construction enterprises has greatly increased, and the number of bankruptcies of construction enterprises has greatly increased. In 2014, the myth of China's construction enterprises not falling has been shattered, and in 2015, it will be even more enlarged. A number of Chinese construction enterprises will be brought down by real estate enterprises. Due to the decrease in the number of engineering projects and the intensification of competition, a number of enterprises were squeezed out. Due to poor management, a number of enterprises were bankrupt due to serious losses. Due to weak control ability, a number of enterprises were brought down by civil strife. However, compared with the manufacturing and retail industries, the elimination rate of Chinese construction enterprises is still very low. On the whole, the differentiation of enterprises has intensified in 2015, and the Matthew effect appears. Similarly, the bubble enterprises in the field of construction information technology are also facing the danger of collapse in 2015, and the sustainability of enterprises that rely only on administrative monopoly, capital speculation circle, pyramid selling and no innovation ability is facing great challenges. Obviously, such enterprises are eliminated by the market for industry innovation and development is extremely beneficial. 4)PC industry encounters challenges industrialization and informatization is the only way for the transformation and upgrading of China's construction industry. However, how to promote industrialization has its industrial laws, and the policy design is very exquisite. Whether the current policy is effective remains to be seen. The serious lack of innovation capacity of China's construction enterprises is an important challenge for the transformation and upgrading of China's construction industry. It is more effective to promote industrialization and industrialization micro-innovation. Industrialization must be supported by information technology. Before the popularization of information technology in industries such as BIM and Internet collaborative technology, the development of industrialization will be limited. 5)PPP projects are difficult to grow rapidly due to the lack of trust in the government's credit, policy and legal support can not keep up, coupled with the financing difficulties of most private construction enterprises, project investment management capacity is insufficient, the government pushed PPP projects difficult to move forward, thunder, rain less. We still need to wait for the market environment to mature. Large central enterprises will take the lead in launching some projects due to their national responsibilities and national credit guarantees. 6) In the first year of Internet finance in the construction industry, whether it is the government's vigorous implementation of PPP, or the real estate crisis caused by the owner's payment crisis, all lead to the next stage of construction enterprise development, financing capacity will be the core competitiveness. Construction enterprises must open up financing channels, Internet finance is undoubtedly a promising new channel for project financing. In 2014, the new financial expert in the construction industry, the Banhuitong Platform (www.banbank.com), was released, causing great repercussions in the industry and opening the prelude to Internet crowdfunding in the construction industry. 7) The explosive growth of BIM technology application in the construction phase, and the advantage of domestic brand BIM technology. In 2015, the number of projects applying BIM technology in the construction phase will increase by more than 100 percent in China's construction industry, and the application of BIM technology in the construction phase will be formally formed. Since 2015, BIM technology has become a necessity for the survival and development of construction enterprises. During the construction phase, the leading BIM technology brand in China continues to expand its advantages. A large number of large central and state-owned enterprises that have suffered from foreign brands have begun to try domestic BIM technology with stronger localization, specialization and higher input and output. On the whole, 2015 is a big turning point in China's construction industry, with more challenges and more opportunities.

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Shandong Aluminum Profile Launches Non-ferrous Industry Transformation Plan Shandong Aluminum Profile Enterprises Will Develop High-end Aluminum

Shandong aluminum profile has issued a non-ferrous industry transformation plan that will support key enterprises to develop high-end aluminum materials. Recently, the Shandong Provincial People's Government released the "Shandong Nonferrous Metal Industry Transformation and Upgrading Implementation Plan" (hereinafter referred to as "Plan") compiled by the Provincial Metallurgical Industry Corporation and the Provincial Metal Society. The "Plan" makes a comprehensive introduction and analysis of the overall development status, future development trends and strategies of the non-ferrous metal industry in Shandong Province. In recent years, the production and operation efficiency of non-ferrous metal enterprises of Shandong aluminum profile manufacturers has been greatly improved. The output of non-ferrous metal products has increased from 2.06 million tons in 2009 to 7.69 million tons in 2013, with an average annual growth rate of 30.1. The main business income of non-ferrous metal enterprises increased by 14.0. The aluminum smelting and processing industry, which occupies an important position in the province's non-ferrous metal industry, has been in a stage of rapid development in the past five years. In view of the problems and deficiencies in the non-ferrous metal industry, Shandong Province has put forward the overall goal of transformation and upgrading of the non-ferrous metal industry, namely, "optimizing the structure, developing high-end, energy saving and emission reduction, and improving the environment, We will continue to provide strong support for the economic development of the whole province." In terms of aluminum profile brands, the province will accelerate the adjustment of production capacity and industrial structure, and focus on supporting the development of aluminum profile brand enterprises into large enterprise groups with complete aluminum industry chains such as alumina, electrolytic aluminum, and aluminum processing materials; support Shandong aluminum profile manufacturers Develop into a professional aluminum processing backbone enterprise. Adjust the production capacity structure and eliminate a number of backward production capacity. Shandong Province will strictly control the new production capacity of electrolytic aluminum, step by step improve the energy consumption, material consumption, environmental protection and other standards of industrial access, form a reverse force mechanism, and speed up the elimination of aluminum smelting enterprises with high energy consumption, heavy pollution, low product grade, backward production technology and small scale. The implementation of electrolytic aluminum capacity replacement policy, the formulation of capacity trading implementation measures, so that excess electrolytic aluminum capacity gradually resolved. It is planned to reduce electrolytic aluminum production capacity to 9 million tons in 2017. No new capacity will be added in 2020. In 2017, the ratio of aluminum to electrolytic aluminum production increased 1.31 from 2013 to 1.50; in 2020, it will increase to 1.80. Tune up a batch of products. Development of aerospace, transportation and a number of high-end aluminum. It mainly develops high-strength, high-toughness, high-fatigue and corrosion-resistant medium-thickness plates for aerospace and aluminum alloy plates for aerospace. It mainly develops and produces aluminum materials for high-speed trains, subway light rail, maglev trains and other rail transit vehicles, modular car body parts, high-performance aluminum alloy materials for automobiles and ships. Relying on Jungle Aluminum, lightweight cars are developed. Development of aluminum foil for packaging and printing. Conquer a number of advanced technologies. According to the "Plan", Shandong Province plans to increase the proportion of R & D investment in the non-ferrous metal industry in sales revenue to more than 1.2 in 2017, and promote and conquer a number of key common technologies that restrict industrial transformation and upgrading. By 2020, the proportion of R & D investment in sales revenue will increase to more than 1.5, and industrial technology and product R & D capabilities will be significantly improved. Improve a number of industrial chains and cultivate a number of industrial clusters. In the aluminum processing industry, Shandong aluminum manufacturers will take the upstream and downstream industrial chain integration development model. Electrolytic aluminum enterprises extend to downstream industries, forming a development model of electrolytic aluminum-aluminum processing-aluminum deep processing products. Aluminum processing enterprises to do a good job in aluminum processing technology research and development, to the "special new" direction to extend the aluminum product industry chain. Cultivate and develop industrial clusters, encourage aluminum smelting enterprises as the leader, take the intensive development model, and form a deep processing industrial cluster of non-ferrous metal products.

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