From the Development Status of Door and Window Curtain Wall to the Reform of Supply Side


Release time:

2016-10-15

Today, China has entered a period of structural adjustment under the new normal, which is an opportunity or a challenge for China's door and window curtain wall industry? What is the impact of supply-side reform on the development of doors and windows curtain wall and change it. It should be noted that since last year, the obvious slowdown in the economic operation of the situation, the impact of China's building doors and windows curtain wall industry and the impact of the larger. The output value of a considerable number of enterprises has declined. Some enterprises have suffered losses, and the reduction of bank loans and the shortage of capital chain are the biggest problems facing enterprises. This year, the construction door, window and curtain wall industry is affected by the national macroeconomic regulation and the reduction of investment in the real estate industry. The overall situation is generally severe. The door, window and curtain wall enterprises have insufficient quantities, insufficient funds, harsh project payment conditions, and serious project advances. The phenomenon of "housing offset" is very common, and this practice of developers has also increased the difficulty of our corporate capital turnover. This year, many enterprises have timely adjusted their target plans, reduced the total sales target, increased the basic requirements for the project return rate and guaranteed profits, making the turnover target of enterprises in the second half of the year more realistic. Since last year, a small number of enterprises in the industry have been in crisis, covering curtain walls, doors and windows, aluminum profiles and other enterprises, glass raw pieces and deep processing enterprises. Some of the production lines of some enterprises have stopped production, some enterprises have closed their factories and sold them, and some enterprises have become insolvent and are collected by the government. From what we know at present, the enterprises with problems either want to go public and engage in capital operation, or blindly expand production and invest in projects indiscriminately. In short, it greatly exceeds the ability of their own enterprises, resulting in poor management of enterprises. Over the years, the practical application level of building doors and windows in our country has never been improved. The practical application level of doors and windows mentioned here refers to the doors and windows newly purchased by ordinary people. There are many factors in the practical application level of doors and windows, such as winning the bid at a low price and giving up the use of high-quality doors and windows. Some real estate companies blindly pursue the maximization of interests and reduce the investment proportion of doors and windows in the whole project. Some government departments are not firm enough to implement the building energy-saving indicators. In short, our industry has spent a lot of efforts over the years to introduce, digest and absorb new products with excellent performance from developed countries, there are also new doors and windows independently developed by enterprises that are suitable for the local climate and use characteristics. These new products are basically placed in the sample room of their own enterprises. In recent years, the most popular sentence in real estate procurement is "doors and windows with reasonable cost performance", but fundamentally negates the basic concept of "high quality and good price". In the existing bidding system for the door, window and curtain wall industry, it is popular to give priority to price. The current unit price of curtain wall projects is no different from the guiding prices of hidden frame curtain wall and open frame curtain wall recommended by the industry of the Committee 20 years ago, and even the prices of some projects are slightly lower than the guiding prices of that year. The rapid expansion of housing prices makes it easy to sell any house in any place. On the premise that many rotten houses are also robbed, few people care about the good doors and windows carefully developed by our enterprise. The doors and windows developed by our enterprise have excellent performance, but the doors and windows used by ordinary people in actual projects are of poor quality. The phenomenon of the industry confirms the necessity of supply-side reform. At present, China is in a serious imbalance between supply and demand. On the one hand, there is overcapacity of commodities, which are sold at low prices and promoted again and again. On the other hand, everyone snapped up toilet covers and rice cookers from Japan and milk powder from Hong Kong, Australia. my country's real estate supply and demand are even more unbalanced. On the one hand, the implementation of real estate compression and destocking policies, but the inventory is increasing. On the other hand, the government must curb housing prices and allow people to buy and live in houses. However, this month, Beijing, Shanghai, Guangzhou and Shenzhen Housing prices rose sharply. Our building door and window products are typical industries developed from the planned economy era. They are the products of the demand side era, with large production capacity, backward quality, high labor cost and lack of scientific and technological content. This time, the country proposed supply-side reform, emphasizing starting with production factors, focusing on innovation, optimizing resource allocation, improving efficiency, producing goods that meet the needs of the people, and driving economic growth from the bottom.

Today, China has entered a period of structural adjustment under the new normal, which is an opportunity or a challenge for China's door and window curtain wall industry? What is the impact and change of supply-side reform on the development of door and window curtain wall.


should be seen from last year, the obvious slowdown in the economic operation of the situation, the impact of China's building doors and windows curtain wall industry and the impact of the larger. The output value of a considerable number of enterprises has declined. Some enterprises have suffered losses, and the reduction of bank loans and the shortage of capital chain are the biggest problems facing enterprises.


This year, the construction door, window and curtain wall industry is affected by the national macroeconomic regulation and the reduction of investment in the real estate industry. The overall situation is generally severe. Door, window and curtain wall enterprises have insufficient quantities, insufficient funds, harsh project payment conditions, and project advance funds. Serious, the phenomenon of "housing for payment" in project settlement is very common, and this practice of developers has also increased the difficulty of our company's capital turnover. This year, many enterprises have timely adjusted their target plans, reduced the total sales target, increased the basic requirements for the project return rate and guaranteed profits, making the turnover target of enterprises in the second half of the year more realistic. Since last year, a small number of enterprises in the industry have been in crisis, covering curtain walls, doors and windows, aluminum profiles and other enterprises, glass raw pieces and deep processing enterprises. Some of the production lines of some enterprises have stopped production, some enterprises have closed their factories and sold them, and some enterprises have become insolvent and are collected by the government. From what we know at present, the enterprises with problems either want to go public and engage in capital operation, or blindly expand production and invest in projects indiscriminately. In short, it greatly exceeds the ability of their own enterprises, resulting in poor management of enterprises. For many years, the practical application level of building doors and windows in our country has not been improved. The practical application level of doors and windows mentioned here refers to the doors and windows newly purchased by ordinary people. There are many factors in the practical application level of doors and windows, such as winning the bid at a low price and giving up the use of high-quality doors and windows. Some real estate companies blindly pursue the maximization of interests and reduce the investment proportion of doors and windows in the whole project. Some government departments are not firm enough to implement the building energy-saving indicators. In short, our industry has spent a lot of efforts over the years to introduce, digest and absorb new products with excellent performance from developed countries, there are also new doors and windows independently developed by enterprises that are suitable for the local climate and use characteristics. These new products are basically placed in the sample room of their own enterprises. In recent years, the most popular sentence in real estate procurement is "doors and windows with reasonable cost performance", but fundamentally negates the basic concept of "high quality and good price".


In the existing bidding system for the door, window and curtain wall industry, it is popular to give priority to price. The current unit price of curtain wall projects is no different from the guiding prices of hidden frame curtain wall and open frame curtain wall recommended by the industry committee 20 years ago, and even the prices of some projects are slightly lower than the guiding prices of that year. The rapid expansion of housing prices makes it easy to sell any house in any place. On the premise that many rotten houses are also robbed, few people care about the good doors and windows carefully developed by our enterprise. The doors and windows developed by our enterprise have excellent performance, but the doors and windows used by ordinary people in actual projects are of poor quality. The phenomenon of


industry confirms the necessity of supply-side reform. At present, China is in a serious imbalance between supply and demand. On the one hand, commodities have overcapacity, repeatedly sold at low prices and repeatedly promoted sales. On the other hand, everyone snapped up toilet covers and rice cookers from Japan and milk powder from Hong Kong, Australia. my country's real estate supply and demand are even more unbalanced. On the one hand, the implementation of real estate compression and destocking policies, but the inventory is increasing. On the other hand, the government must curb housing prices and allow people to buy and live in houses. However, this month, Beijing, Shanghai, Guangzhou and Shenzhen Housing prices rose sharply. Our building door and window products are typical industries developed from the planned economy era. They are the products of the demand side era, with large production capacity, backward quality, high labor cost and lack of scientific and technological content. This time, the country proposed supply-side reform, emphasizing starting with production factors, focusing on innovation, optimizing resource allocation, improving efficiency, producing goods that meet the needs of the people, and driving economic growth from the bottom.