resonates at the same frequency, huddling in winter. On December 26, 2020, the Kemit 2021 Shanxi Taiyuan Annual Meeting with the theme of "Creating, Sharing and Win-Win" was grandly held in Shanxi Hotel. Nearly 400 elite partners and industry VIPs from Shanxi market attended the meeting. Qian Chunping, Chairman of Kemit, and Kou Jianzhi, General Manager of Taiyuan Marketing Center, attended the meeting in person to jointly launch the Kemit 2021 Shanxi? Taiyuan Annual Meeting and New Product Launch Conference.
2020 is a difficult year for aluminum extrusion processing and downstream industries. The epidemic has repeatedly affected the resumption of production, terminal retail downturn, aluminum ingot prices breaking through record highs, increasing production and operation costs, increasing brands, and increasing competition. In order to occupy a place in the future market operation, it is necessary to highlight advantages, demonstrate brand strength, share business philosophy, and win-win situation for manufacturers.
At the beginning of the meeting, Comrade Qian Chunping, Chairman of Kemet, delivered a welcome speech and expressed warm welcome and sincere thanks to all the leaders and guests. Mr. Qian mentioned in his speech that in the coming 2020, Kemet has made great progress in product development and production, sales services, or brand marketing upgrades. Under the new situation, facing new market changes, aluminum doors and windows industry is in urgent need of transformation and upgrading, to create a new competitive advantage, manufacturers integrated resources strong joint work. In the coming 2021, Kemet will continue to make efforts in Taiyuan, lead the transformation and upgrading of Taiyuan partners, create greater benefits with high-quality development, push Kemet brands and products to a larger market, and provide more and more integrated solutions for aluminum products for the market and consumers.
In the cold winter of the industry, if an enterprise wants to develop healthily, on the one hand, it needs its own continuous innovation, which includes both product innovation and marketing mode innovation. Kemet has never stopped on the road of innovation. For example, from single aluminum material to whole house aluminum customization, from passive marketing to active assistance, it has become an example that Kemet has continuously won the recognition of dealers. On the other hand, support and assistance to dealers, kemet has also been practicing, hoping that more people can obtain a stable source of customers and returns through relatively low investment, so that dealers can really feel the importance of enterprises to self-development.
Ms. Zheng Jie, manager of Kemet's market management department, and Comrade Liu Shujun, manager of product research and development department, respectively explained in detail a series of core issues concerned by their partners, such as enterprise situation, brand building, market image, lean production, innovative research and development, and a series of new products built by Kemet for Shanxi market, which aroused the strong interest of on-site partners and won everyone's recognition and praise.
Chief Kou and his son of Kemet Taiyuan Marketing Center respectively made a 2020 management summary and 2021 work plan deployment report, detailing that Kemet Aluminum Shanxi will maintain steady growth and increasingly diversified sales profiles despite the turmoil of the epidemic situation in 2020 and the overall industry downturn. He also said that Shanxi Marketing Center will closely follow the company's development strategic plan, improve the sales network, and help county dealers to develop ideas and improve their business capabilities, further implement the target plan formulated by the company, comprehensively promote the development of the Kemet brand in Shanxi Province and even the surrounding provinces and cities, and make unremitting efforts to achieve development take-off.
There were also two guest representatives who gave wonderful speeches, affirming the positive impact of Kemet in leading the entire Shanxi market to a better, healthier and more harmonious direction, and wished this annual meeting a success.
At the thank-you dinner, the program was brilliant, with dance and solo singing making the scene climax one after another and enjoyable. A song of encouragement opened the curtain, rich in variety, wonderful. The most exciting thing was the lucky draw. HUAWEI WATCH, brand saw blade, aluminum handicraft gift box, Jiuyang electric rice cooker, Jiuyang frying pan, high-grade double-layer glass awards and the abundance of prizes set off bursts of applause at the banquet site. Everyone was rubbing their hands and wanted to win the grand prize at one stroke, winning the good lottery in the new year. The atmosphere was extremely warm.
In the extraordinary year of 2020, the aluminum industry has also withstood a severe test. I believe that many Shanxi partners who came to the scene are full of goods in terms of marketing, products, operation and future development mode. They have also seen the development road in this industry and have a clear understanding. Only when manufacturers constantly share the industry understanding and business development road, only in this way can we achieve win-win results in every cold winter. In 2020, we will ride the wind and waves, overcome difficulties and forge ahead towards our goal, and have made remarkable achievements. In 2021, Kemet will join hands with Taiyuan Marketing Center to continue to work hard, surpass continuously, create the next miracle and glory, and bloom a wonderful year belonging to Kemet!