[Aluminum Grid] Interview with Kemet Ouqulin, whose texture, design and brand features are the "Trident" [special planning] of all-aluminum home breakthrough
On March 17, the aluminum processing industry technology network forum was successfully held with the attention and participation of the majority of aluminum processing people. All-aluminum home as an important area of aluminum application aluminum consumption, in the live broadcast process of the relevant sharing discussion attracted a lot of popularity. As the supporting media of the forum, Al-plus had the honor to invite Mr. Ou Qunlin, executive deputy general manager of Kemet New Materials Technology Co., Ltd. (hereinafter referred to as "Kemet Company"), the sharing guest of "New Trends in All-aluminum Home Design under the New Situation", to continue to analyze in depth the breakthrough path of all-aluminum home brands in the new business environment.
[Interview Background: On March 17, the Aluminum Processing Industrial Technology Network Forum was successfully held with the attention and participation of the majority of aluminum processing people. All-aluminum Home As an important area of aluminum consumption for aluminum applications, the relevant sharing discussions during the live broadcast attracted many people. As the supporting media of the forum, Aluminum Grid had the honor to invite Mr. Ou Qunlin , executive deputy general manager of of Kemet New Materials Technology Co., Ltd. (hereinafter referred to as "Kemet Company"), the sharing guest of "New Trends in All-Aluminum Home Design under the New Situation", to continue to deeply analyze the breakthrough path of all-aluminum home brand in the new business environment.]
Aluminum Network: In the face of the epidemic situation, has your company adjusted its marketing strategy?
Eurototal: Compared with the past, the marketing of Kemet Company is basically through telephone visits and contacts with old customers, discussing how to operate the market together, and promoting the company's products through WeChat, small videos and various online channels of the Internet. At present, the company's order situation is good.
Aluminum plus network: As the sharer of this online network forum, what kind of experience do you have? Will it increase the frequency of online training, meeting and marketing?
Eurototal: The first advantage is more efficient and saves traveling time. In the past, it took at least three days to participate in cross-regional forum meetings, but the online connection of the webcast forum is very time-saving. The second is that the organization has lower funds and will not be wasteful. The third is to accommodate more participants and the effect is good. It is hoped that future forums will provide technical exchanges and increase point-to-point questions and discussions.
Online Sharing Model The company has also tried before. After the Spring Festival, the company will use the function of WeChat to conduct online training, meetings, online contract and order review, and reduce face-to-face contact through various online forms.
Aluminum Grid: What do you think is the impact of this epidemic on the aluminum processing industry?
Eurototal: I think the current situation will remain for some time, after all, the epidemic at home and abroad has not been completely contained. The epidemic has a strong influence on the resumption of work and social mobility after the holidays. Kemet Company originally planned to resume work on February 17, but at the request of the government, it postponed the resumption of work until February 23. After the resumption of work, we pay close attention to the resumption of production, arrange local employees to take the lead in resuming work, and employees outside the province to resume work after safe isolation. Some customers will place more orders when the price of aluminum ingots falls, so the company is currently in the stage of digesting accumulated orders.
Aluminum plus screen: In terms of aluminum application, why are all-aluminum home furnishings so popular in the era of paying attention to the quality of life and health and environmental protection?
Ou Zong: Kemet Company has more than 10 years of experience from design to production of all-aluminum furniture. All aluminum home can be in the market response "hot" is mainly determined by the characteristics of aluminum. Green environmental protection, far from formaldehyde, no mildew, fire prevention, waterproof, insect prevention, durability, impact resistance, easy cleaning and no peculiar smell, stable performance and no deformation, streamlined process and fast installation are all outstanding advantages of all-aluminum home. Our new products have more ability to release negative ions, can be recycled, wood grain surface design shows taste and other new all-aluminum home features, which can better meet the needs of consumers. This is an important reason for the popularity of all-aluminum home.
Aluminum plus screen: What do you think of the development prospects of all-aluminum home furnishings?
Eurototal: People think that all-aluminum home furnishings have broad prospects for future development, which are widely used in people's daily homes, office equipment and other places, and the domestic population base is large, the market is huge, and the consumer demand is relatively strong. It is more suitable for the application of kitchen and bathroom space. With the combination of intelligent applications, so the development prospects of all-aluminum home is very impressive.
Aluminum plus screen: In today's increasingly homogenized all-aluminum household products, how should the brand break through?
Euro total: All-aluminum household as a direct end-user finished product, first of all need to start from the design. Years of industry experience tells us that if the design is not in place, the finished product will reduce the customer's sense of use and will eventually be gradually eliminated. We must learn from the experience of this industry, strive to continuously introduce new products, upgrade and improve old products, and make great efforts in processing quality. Another is from the product cost, contrast, so that products in the market many brands stand out. If we can do these three points well, we will build a brand with quality and design characteristics, and the brand can be bigger and better.
Kemet has always followed the development concept of "integration, innovation, and progress", vigorously implemented the value chain layout and big brand development strategy, and continued to innovate in the Chinese profile market, and successively won many honors: "National High-tech Enterprise", "National Specialized Special New Small Giant Enterprise", "Top 20 Chinese Construction Aluminum Profile Enterprises", "China Real Estate Building Insulation Aluminum Profile Preferred Strength Brand", "China Aluminum Industry Top Ten Ingenuity Brands", "China Aluminum Profile Industry Top Ten Influential Brands", "China Patent Shandong Star Enterprise", "Shandong Famous Brand", "Shandong Famous Trademark", "Shandong Contract-abiding and Credit-abiding Enterprise", "Mayor's Quality Award", etc, and has been continuously selected as the provincial and municipal construction industrial products association, doors and windows curtain wall professional committee chairman unit. Kemet products and Kemet brands have been widely recognized, and more and more Kemet products have been applied to landmark projects around the world.
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