Door and window industry development or will show four major trends
Due to the current downturn in real estate, forcing China's doors and windows market to slow down the pace of development, the brand of war has never stopped. Looking at the current door and window market, it is possible to break through in the traditional business thinking. In the future, the development of the door and window industry may present four major trends, and industrial transfer will become the focus of major enterprises. 1. highlights the environmental performance of products. At present, although environmental protection, energy saving, personalized customization and other aspects are deeply concerned by the industry, few enterprises actually do so, and most enterprises only use this to publicize. The history of the giant strict environmental protection law has been implemented, environmental protection and energy saving will be the future trend. In addition, 80, 90 gradually occupy the dominant position of society, the demand for personalized will increase, so personalized and customized products will also be a development trend. 2. let specialization beat homogenization The current door and window industry is in the red sea of competition. The brand is like a forest, and the homogenization is serious, so that consumers are at a loss. Under the influence of homogenization, future enterprises will develop in the direction of small and beautiful, that is, to be refined first and then bigger. Perhaps the current door and window market is still in a chaotic period, but many enterprises will gradually realize the importance of brand specialization on the road of homogenization "breakthrough" and seek the differentiation of strength. 3. strengthen the enterprise value-added services by the high competition of the door and window industry, the market demand of the door and window service industry will be multiplied. In this case, marketing companies, logistics, home improvement companies, etc. can inject more support for the door and window industry. Perhaps the door and window giants can also include it in their own business scope and assimilate it into enterprise value-added services. This may be a big trend in the future. 4. strive to be the "star" of products. Under the competition pattern of door and window brands such as forest, some enterprises with advanced consciousness have begun to focus on brand building, create their own brand characteristics and improve brand awareness. With the continuous advancement of the Internet, breaking through the traditional marketing thinking, and focusing on online marketing, doors and windows companies will also be springing up all over the industry. These doors and windows enterprises will use the Internet and new media and other new means to build brands, cover the positive information of enterprises on well-known platforms, and use the power of authoritative media to promote brands to improve the audience's awareness of them. Throughout today's doors and windows industry, in the context of the increasing homogenization of the market, vicious competition has become the number one killer of enterprises, and many enterprises have even died under their own hands. Then, in the face of this situation, doors and windows enterprises should first grasp the development trend of the industry, and constantly adjust their own development planning, so as to "save life" and then "break through".
1. highlights the environmental protection performance of products
Kemet has always followed the development concept of "integration, innovation, and progress", vigorously implemented the value chain layout and big brand development strategy, and continued to innovate in the Chinese profile market, and successively won many honors: "National High-tech Enterprise", "National Specialized Special New Small Giant Enterprise", "Top 20 Chinese Construction Aluminum Profile Enterprises", "China Real Estate Building Insulation Aluminum Profile Preferred Strength Brand", "China Aluminum Industry Top Ten Ingenuity Brands", "China Aluminum Profile Industry Top Ten Influential Brands", "China Patent Shandong Star Enterprise", "Shandong Famous Brand", "Shandong Famous Trademark", "Shandong Contract-abiding and Credit-abiding Enterprise", "Mayor's Quality Award", etc, and has been continuously selected as the provincial and municipal construction industrial products association, doors and windows curtain wall professional committee chairman unit. Kemet products and Kemet brands have been widely recognized, and more and more Kemet products have been applied to landmark projects around the world.
Among many building materials, aluminum alloy doors and windows must be used in home decoration. As the first line of defense, doors and windows not only protect the safety of the home, but also reflect the taste of the room. In the face of a dazzling array of products, consumers should be how to choose the right aluminum alloy? In the strong promotional smoke of major businesses, the selection of a practical aluminum alloy products has become a point of concern for many people.
Winter goes to spring, the temperature rises, everyone began to prepare to decorate their favorite house, as the saying goes, "the four seasons of the year lie in spring", spring is undoubtedly a very important season in people's minds. Many people know that spring is suitable for farming, but did you know that spring is also a good season for decoration.