Four points should be kept in mind when changing the "price" of doors and windows to "value"


Release time:

2017-11-09

In the past, the door and window industry is used to "price" competition, and in that seller-led era to obtain a lot of profits, but with the upgrading of consumption, environmental protection storm hit, under the action of various external factors, the operating costs of enterprises have risen, profit margins have been squeezed, getting smaller and smaller. The development of the times has brought great changes to the door and window industry. In today's buyer-led era, the door and window competition should change from the "price" to the "value". The concept change and mode innovation have become the inevitable trend of the development of door and window enterprises. In today's meager profit market, doors and windows enterprises want to avoid falling into "low price" vicious competition, it is necessary to enhance their comprehensive competitiveness, from the price to the value of the transformation, in order to seek deeper and broader development in the future. Keep in mind the following four points and pay close attention to them. It is of great benefit to complete the transformation and upgrading of doors and windows! 1. doors and windows enterprises should pay close attention to internal management. Internal management is always the "pain point" of the enterprise. Internal management is uncertain. What capital is there to seize more markets? When an enterprise's employees do not have a strong sense of belonging-they always want to change jobs, and employees develop a lazy style-to be a monk every day, where does the cohesion of the enterprise come from? There is a lack of perfect management process within the enterprise, customer orders can be easily completed or lost, employees with problems are used to pushing three to four, and how can the enterprise develop and grow? The internal friction caused by various mismanagement within the door and window enterprise is immeasurable, which affects the internal stability of the enterprise and the reduction of the trust degree of customer cooperation. In the long run, the disorderly and imperfect internal management will become the "roadblock" for the healthy and sustainable development of the enterprise ". If a successful enterprise wants to "seize the country", it must first stabilize the "military spirit" -- do a good job in internal management, so as to have a strong army that can "be good at fighting! 2. door and window enterprises should rationally deal with inventory fast and slow, which is related to the normal operation of enterprise operating funds. A sound financial operation system is an important guarantee for the normal operation of the enterprise system. Production, inventory, sales, and profit are integrated and indispensable; insufficient inventory and too many orders cannot be supplied to customers in a timely manner, which will drag down sales performance and profits will naturally decline. If you can't digest the inventory takes up a lot of money, you can't make aluminum alloy doors and windows enterprises have more sufficient funds to invest in research and development and production of new products, and the profit point will be greatly affected; and in order to digest the inventory, at the expense of the price discount sales method, the profit point is lower, the operating capital of the enterprise will also be affected. Therefore, it is very important for door and window enterprises to control the rationality and accuracy between production, inventory, sales and profit. Therefore, in the face of inventory, it is necessary to deal with inventory rationally. 3. doors and windows enterprises should pay attention to profit point profit is to ensure that enterprises can "break even and earn reasonable profits" an important basis, especially in the original product profit decline, new products and profit space, to control the profit point is particularly important. Only by generating profits can enterprises better obtain the "capital" for making a living and developing. Without profits, there will be no future for enterprises! Some door and window enterprises blindly expand the scale, equipment investment and production capacity, and make special advertisements unrealistically, but ignore the core problem of profit. The consequences are very serious: the capital chain is broken, the enterprise cannot operate, and it can only be forced to close the door... Therefore, door and window enterprises should not only pursue the growth of performance, but also pay attention to whether there is a reasonable profit point behind the growth of performance, in order to maintain the flow of healthy blood enterprises! 4. door and window enterprises should improve the service system before the price is quality, after the quality is service, the price wants to extend the value, service has occupied a lot of positions today. Ignoring the importance of service, its reputation and product sales will also be greatly affected. Service has become more and more important in this era. In reality, many companies are famous for their services, such as Haidilao. There are also many enterprises because of the service and loss of customers, the risk of bankruptcy. Therefore, doors and windows enterprises also need to improve the service, to protect the customer's "back" rate.

In today's market with meager profits, if door and window enterprises want to avoid falling into "low price" vicious competition, they must enhance their comprehensive competitiveness and change from price to value, so as to seek deeper and broader development in the future.

Keep in mind the following four points and grasp them tightly, which is of great benefit to the transformation and upgrading of doors and windows!

1. door and window enterprises should pay close attention to internal management

internal management is always the "pain point" of the enterprise. if the internal management is uncertain, what capital is there to seize more markets?

When an enterprise's employees do not have a strong sense of belonging-they always want to change jobs and their employees develop a lazy style-where does the cohesion of the enterprise come from when they are monks hitting the clock every day? There is a lack of perfect management process within the enterprise, customer orders can be easily completed or lost, employees with problems are used to pushing three to four, and how can the enterprise develop and grow?...

Doors and Windows The internal losses caused by various mismanagement within the enterprise are immeasurable, which affects the internal stability of the enterprise and the reduction of the trust of customer cooperation. In the long run, disorderly and imperfect internal management will become the "obstacle" to the healthy and sustainable development of the enterprise ". If a successful enterprise wants to "seize the country", it must first stabilize the "military spirit" -- do a good job in internal management, so as to have a strong army that can "be good at fighting!

2. door and window enterprises should rationally handle inventory

inventory fast and slow, which is related to the normal operation of enterprise operating funds. A sound financial operation system is an important guarantee for the normal operation of the enterprise system. Production, inventory, sales, and profit are integrated and indispensable; insufficient inventory and too many orders cannot be supplied to customers in a timely manner, which will drag down sales performance and profits will naturally decline. If you can't digest the inventory takes up a lot of money, you can't make aluminum alloy doors and windows enterprises have more sufficient funds to invest in research and development and production of new products, and the profit point will be greatly affected; and in order to digest the inventory, at the expense of the price discount sales method, the profit point is lower, the operating capital of the enterprise will also be affected.

Therefore, it is very important for door and window enterprises to control the rationality and accuracy between production, inventory, sales and profit. Therefore, in the face of inventory, it is necessary to deal with inventory rationally.

3. door and window enterprises should pay attention to profit point

profit is an important basis to ensure that enterprises can "keep capital and earn reasonable profits", especially in the original product profit decline, new products and profit space, it is particularly important to control the profit point. Only by generating profits can enterprises better obtain the "capital" for making a living and developing. Without profits, there will be no future for enterprises!

Some door and window enterprises blindly expand the scale, equipment investment and production capacity, and make special advertisements unrealistically, but ignore the core problem of profit. The consequences are very serious: the capital chain is broken, the enterprise cannot operate, and it can only be forced to close...

Therefore, door and window enterprises should not only pursue the growth of performance, but also pay attention to the back of performance growth, whether and reasonable profit point generation, there is profit generation, in order to maintain the healthy blood flow of enterprises!

4. door and window enterprises should improve the service system

Price is quality before, quality is service after, price is value extension, service has occupied many positions today. Ignoring the importance of service, its reputation and product sales will also be greatly affected.

Service has become more and more important in this era. In reality, many companies are famous for their services, such as Haidilao. There are also many enterprises because of the service and loss of customers, the risk of bankruptcy. Therefore, doors and windows enterprises also need to improve the service, to protect the customer's "back" rate.